Coca-Cola explores global cultural adaptation in the video project 'Every Coca-Cola is Welcome.' The piece examines the intersection of corporate identity and local expression by highlighting hand-painted murals, graffiti, and street-art interpretations of the iconic beverage trademark found on shop fronts and urban surfaces worldwide.
Contrasting rigid branding guidelines with the spontaneous creativity of local environments, the motion project features a visual shift between crisp graphic design layouts and grainy, documentary-style live-action footage. Creative production for the project was led by WPP Open X, VML US, and VML Brazil.
