CocaCola: Every Coca-Cola is Welcome
Brand
Date
Jun 2024
Description
Coca-Cola explores global cultural adaptation in the video project 'Every Coca-Cola is Welcome.' The piece examines the intersection of corporate identity and local expression by highlighting hand-painted murals, graffiti, and street-art interpretations of the iconic beverage trademark found on shop fronts and urban surfaces worldwide. Contrasting rigid branding guidelines with the spontaneous creativity of local environments, the motion project features a visual shift between crisp graphic design layouts and grainy, documentary-style live-action footage. Creative production for the project was led by WPP Open X, VML US, and VML Brazil.
Style
Horizontal, Cinematic, Graphic
Industries
Color
Scarlet
Pure White
Background
Solid Colour
Context
Brand Film / Corporate Video
Associated creatives
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