CocaCola Every Coca-Cola is Welcome 2024

Description

This brand video titled Every Coca-Cola is Welcome for Coca-Cola showcases the countless unofficial, hand-painted, and street-art interpretations of the iconic beverage logo found around the world. The motion piece contrasts precise corporate branding guidelines with vibrant, locally adapted murals, graffiti, and signage on shop fronts, walls, and corrugated surfaces. Through dynamic cuts and panning shots, the video celebrates global creativity and cultural appropriation of the classic trademark. The visual style shifts between crisp graphic design layouts and grainy documentary-style footage of street corners. The project was created by creative agencies WPP Open X and VML Brazil.