CocaCola
Emoji
Brand
ProjectEmoji
Date
Dec 2024
Description
This commercial campaign for Coca-Cola, titled Emoji, utilises a minimalist visual language to bridge digital iconography with physical product branding. Produced by VML Saudi Arabia, the animation features a white takeaway cup rendered against a clean gradient background, gradually transitioning into the brand’s recognizable aesthetic. Employing motion graphics, the project maintains a restrained, modern composition. The sequence focuses on the brand's iconic colour palette, delivering a precise visual narrative that reflects contemporary beverage marketing techniques.
Style
Horizontal, Commercial, Clean
Techniques
Motion Graphics
Industries
Beverages
Color
Pure White
Scarlet
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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