CocaCola: Drink
Brand
Date
Jun 2022
Description
This commercial campaign for CocaCola presents a focused look at the sensory experience of their beverage. Through the use of rapid cuts and cinematic lighting, the project highlights the physical interplay between liquid, ice, and glass. Produced by cake-factory, the spot leans into live-action technique and slow motion to capture the effervescent carbonation and condensation. The production maintains a consistent warm aesthetic throughout the sequence.
Style
Horizontal, Cinematic, Warm
Techniques
Slow motion
Industries
Color
Burgundy
Espresso
Pure White
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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