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CocaCola: Different Tastes

Date

May 2024

Description

This campaign for Coca-Cola, titled 'Different Tastes', centres on a sequence of social gatherings that highlight human connection within a residential setting. The film depicts a series of interactions as friends congregate, prepare food, and share a meal. Produced by Hogarth US with creative direction from Ogilvy New York, the work employs a raw, live-action technique to establish an intimate feel. The cinematic visual approach is supported by audio production from Yessian Music, framing the brand's presence within the context of communal dining.

Style

Horizontal, Cinematic, Raw

Industries
Background

Living Room

Context

TVC / TV Commercial

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