CocaCola

Mar 2024

Coke Creations presents a global exploration of the Coca-Cola brand as seen through local vernacular advertising and storefront signage. The project documents the intersection of international branding and community identity, captured through a series of hand-painted murals, shop signs, and weathered outdoor installations. Employing a documentary-style approach, the film utilizes live-action technique to survey urban and rural environments. The visuals highlight the varied textures of brick, metal, and decaying paint, offering an authentic look at how the brand manifests in diverse global streetscapes. Production was led by VML New York and WPP Open X, with additional support from Ogilvy PR and Essence Mediacom.

Documentary, Horizontal, Desaturated

Beverages

Advertising Campaign, Brand Film / Corporate Video