CocaCola: #CocaColaRenew
Brand
Date
Jun 2024
Description
The CocaColaRenew campaign features a series of portraits documenting workers in diverse natural environments across the United States. Produced by Mythology, the project leans into cinematic live-action techniques, capturing individuals in settings ranging from coastal waters to inland rivers. The commercial utilizes natural light and a warm, earthy color palette to focus on the human presence within these landscapes. By highlighting water collection and field research moments, the work emphasizes the individuals engaged in these outdoor environments.
Style
Horizontal, Cinematic, Warm, Earthy
Techniques
Natural light
Industries
Color
Navy
Charcoal
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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