CocaCola
Clay Dolls
Brand
ProjectClay Dolls
Date
Dec 2024
Description
CocaCola presents Clay Dolls, a campaign spot centered on family reunion traditions during Chinese New Year. The narrative captures a multi-generational gathering set around a festive dining table, bridging live-action footage with whimsical storytelling. Produced by Carrot Films with creative from McCann Shanghai, the spot incorporates VFX / visual effects to bring animated clay characters to life. The execution utilizes warm, cinematic golden hour lighting to emphasize a sense of holiday togetherness.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
VFX / visual effects
Industries
Beverages
Event
New Year's Eve, Chinese New Year
Color
Crimson
Pure White
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
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