CocaCola: Clay Dolls

Dec 2024

This Coca-Cola commercial, titled Clay Dolls, centers on a family reunion dinner during Chinese New Year. The narrative captures a multi-generational gathering, framed by the festive atmosphere of a celebratory meal. The production bridges live-action technique with high-fidelity VFX to integrate animated clay characters into the scene. These characters interact with the environment, riding a skateboard alongside a bottle of Coca-Cola, set against a backdrop of cinematic, warm indoor lighting. Creative direction for the campaign was led by McCann Shanghai, with production handled by Carrot Films and visual effects completed by Fin Design + Effects.

Horizontal, Cinematic, Warm, Golden Hour

VFX / visual effects

New Year's Eve, Chinese New Year

Living Room

Advertising Campaign, TVC / TV Commercial