CocaCola
Chinese New Year Celebrity
Brand
ProjectChinese New Year Celebrity
Date
Jan 2026
Description
Coca-Cola captures the spirit of the Lunar New Year in this commercial campaign, focusing on the intimate rituals of family reunion. The film documents festive celebrations, depicting a modern home setting where generations gather to prepare traditional meals and exchange greetings. Developed by WPP Open X, Ogilvy Shanghai, VML Commerce, and Hogarth, the project utilizes live-action technique and warm lighting to convey a sense of seasonal intimacy. The cinematography highlights the communal atmosphere of the holiday while maintaining a clean, contemporary aesthetic.
Style
Horizontal, Commercial, Warm
Industries
Beverages
Event
Chinese New Year
Color
Pure White
Crimson
Background
Living Room
Context
TVC / TV Commercial
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