CocaCola
CCTM World Cup Launch - Metro + Bodega
Brand
Date
Jan 2026
Description
CocaCola activates its global World Cup campaign through a series of vignettes centered on shared celebrations in urban environments. The film focuses on the ritual of consumption, following groups as they congregate on a subway train and gather outside a local bodega to engage with the product. Developed by WPP OpenX, the project utilizes live-action technique to capture the energy of the launch. The cinematography relies on hand-held camera movements to maintain a sense of immediacy and interaction with the brand across diverse social settings.
Style
Horizontal, Commercial, Action, Clean
Industries
Beverages
Color
Crimson
Jet Black
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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