CocaCola CCTM World Cup Launch - Metro + Bodega 2026

About

Coca-Cola marks the lead-up to the World Cup with a campaign that centres on communal celebration. The commercial features high-energy scenes set within subway cars and around local bodega storefronts, highlighting shared moments of fandom. Produced by WPP OpenX, the project leans into live-action techniques with hand-held camera movements that amplify the pace of the narrative. The cinematography captures the product through an energetic lens, focusing on the social ritual of gathering and the interactive nature of the brand’s digital scan features.