CocaCola
CCTM World Cup Launch - 60
Brand
ProjectCCTM World Cup Launch - 60
Date
Jan 2026
Description
Coca-Cola marks the World Cup launch with this 60-second commercial spot, developed by WPP OpenX. The campaign captures moments of connection in professional and public environments, focusing on the intersection of football culture and everyday consumer habits. Utilizing a live-action technique, the film depicts individuals engaging with tournament content across mobile devices and digital displays while sharing the product. The cinematography emphasizes clean, realistic lighting to establish a grounded, contemporary aesthetic throughout the various office and communal settings.
Style
Horizontal, Cinematic, Clean
Industries
Beverages
Color
Crimson
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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