Coca-Cola marks the World Cup launch with this 60-second commercial spot, developed by WPP OpenX. The campaign captures moments of connection in professional and public environments, focusing on the intersection of football culture and everyday consumer habits.
Utilizing a live-action technique, the film depicts individuals engaging with tournament content across mobile devices and digital displays while sharing the product. The cinematography emphasizes clean, realistic lighting to establish a grounded, contemporary aesthetic throughout the various office and communal settings.
