CocaCola
CCTM World Cup Launch - 60
Brand
ProjectCCTM World Cup Launch - 60
Date
Jan 2026
Description
Coca-Cola marks the World Cup with a campaign led by WPP OpenX, capturing the energy of the global tournament across everyday moments. The spot follows individuals as they connect with football content in office and transit settings, balancing the excitement of the game with the presence of the product. Produced as a 60-second film, the creative leans into a live-action technique with clean, contemporary visuals. The production utilizes realistic lighting to maintain a grounded atmosphere, highlighting the brand’s integration into the social experience of the event.
Style
Horizontal, Cinematic, Clean
Industries
Beverages
Color
Crimson
Jet Black
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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