Coca-Cola marks the transition into a new year with 'BYE BYE 2023', a commercial spot focused on the communal ritual of the holiday feast. The film captures an intimate home gathering, centering on the domestic warmth of guests sharing meals and conversation.
Produced with the creative involvement of TAXI Montreal, the project leans into a cinematic, live-action aesthetic. The narrative highlights the presence of the brand within a cozy, festive environment, emphasizing the visual details of the table setting and the shared experience of the celebration.
