CocaCola: Believing is magic
Brand
Date
Aug 2023
Description
Coca-Cola celebrates the spirit of women's football in Australia with the campaign 'Believing is Magic.' Developed alongside agency AKQA US, the project captures the scale and anticipation surrounding the pitch through a series of sweeping high-angle drone shots. The film leans into a warm, cinematic aesthetic, utilizing natural light and golden hour tones to highlight the textures of the sports fields. The visuals track the technical process of transforming athletic grass into massive, intricate text displays, balancing wide-scale environmental framing with close-up perspectives of the digital planning phase.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light, Drone footage
Industries
Color
Forest Green
Background
Sports Venue
Context
Advertising Campaign
Associated creatives
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