CocaCola: Balikbayan Magic
Brand
Date
Dec 2023
Description
CocaCola presents Balikbayan Magic, a documentary-style campaign that explores cultural connections and the significance of the Balikbayan tradition. The film centers on international student Eli Agay, who shares personal reflections within a warmly lit, festive domestic setting. Produced by VML Canada, the work utilizes a clean, live-action technique to capture intimate holiday moments. The production features professional sound design and music by TA2 Sound + Music, emphasizing the narrative's emotional resonance through a focused, vertical format.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Industries
Color
Burgundy
Beige
Background
Living Room
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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