CocaCola: A Coke is a Coke
Brand
Date
Dec 2024
Description
CocaCola’s 'A Coke is a Coke' campaign leverages animated advertising to explore themes of unity through a series of fluid, minimalist sequences. Produced by All Of Us Here with creative direction from Wieden+Kennedy Portland, the work features diverse characters and creatures interacting with the brand's iconic glass bottle. The execution relies on 2D hand-drawn character illustrations, utilizing a stark black, white, and red palette. By emphasizing bold outlines and graphic design elements against an off-white background, the project leans into an artistic, monochrome aesthetic suited for vertical presentation.
Style
Artistic, Vertical, Monochrome
Techniques
Animation
Industries
Color
Jet Black
Crimson
Background
Solid Colour
Context
TVC / TV Commercial
Associated creatives
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