Alexander Bather
Brand Identity
Brand
ProjectBrand Identity
Date
Jul 2021
Description
The brand identity for Alexander Bather, developed by design studio how by why, establishes a cohesive visual language across digital and physical touchpoints. The system relies on custom serif typography, frequently applied in a distinctive chartreuse yellow against high-contrast backgrounds to create a clean, professional aesthetic. Collateral ranges from minimalist business cards and editorial book layouts to architectural signage in Manchester. The identity extends into social media and web environments, using 3D renders and UI illustration to maintain consistency. The design utilizes a restrained color palette and bold typographic hierarchy to frame editorial photography.
Style
Horizontal, Commercial, Clean
Techniques
Typography
Context
Website / Web
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