YSL Beauty: Love Games
Brand
Date
Jan 2026
Description
YSL Beauty presents Love Games, an experiential pop-up activation produced by the creative agency Backlash. The project creates an immersive space in a London public square, inviting visitors to engage with the brand through custom-built installations and interactive testing stations. The activation leans into a clean and polished aesthetic, designed to integrate with the modern architectural backdrop. The documentation captures the experience through a mix of live-action technique and drone footage, highlighting the heart-shaped sculptures and the high-traffic layout of the site.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Drone footage
Industries
Background
Public Square
Context
Event / PR
Associated creatives
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