YSL Beauty
Love Games
Brand
ProjectLove Games
Date
Jan 2026
Description
YSL Beauty presents Love Games, an experiential pop-up activation held in London. Designed and produced by agency Backlash, the project transforms a public square into an immersive brand space defined by custom installations and heart-shaped sculptures. The activation prioritizes user interaction, featuring dedicated makeup testing stations that highlight the product range. Executed with a clean and polished aesthetic, the production utilizes live-action technique and drone footage to capture the scale of the public-facing event in bright daylight.
Style
Horizontal, Commercial, Clean, Polished
Techniques
Drone footage
Industries
Cosmetics
Background
Public Square
Context
Event / PR
Associated creatives
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