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Instacart: Choose Your Bananas (Super Bowl LX)

Brand
Instacart
Date

Oct 2026

Description

Instacart’s Super Bowl spot, Choose Your Bananas, reimagines the retail shopping experience through the lens of a 1970s variety show. Directed by Spike Jonze, the commercial leans into a vintage aesthetic with live-action performances on a brightly lit theatrical stage. The production incorporates cinematic textures and Super 8 / 16mm film techniques to evoke the style of classic television broadcasts. Developed with advertising agencies BBDO and McCann New York, the campaign features synchronized musical performances and elaborate set design. Audio and sound production was managed by Squeak E Clean Studios, with MJZ serving as the production company.

Style

Horizontal, Cinematic, 1970s

Techniques

Super 8 / 16mm

Industries

E-commerce Platforms

Color
Forest Green
Pure White
Background

Set-dressed

Context

TVC / TV Commercial

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