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Instacart Choose Your Bananas (Super Bowl LX) 2026

About

Instacart’s Super Bowl spot, Choose Your Bananas, reimagines the retail shopping experience through the lens of a 1970s variety show. Directed by Spike Jonze, the commercial leans into a vintage aesthetic with live-action performances on a brightly lit theatrical stage. The production incorporates cinematic textures and Super 8 / 16mm film techniques to evoke the style of classic television broadcasts. Developed with advertising agencies BBDO and McCann New York, the campaign features synchronized musical performances and elaborate set design. Audio and sound production was managed by Squeak E Clean Studios, with MJZ serving as the production company.

Brand

Instacart

Credits

Squeak E Clean Studios
Music / Sound
BBDO + MacCann New York
Advertising Agency
Matt Blitz
Agency Producer
MJZ
Production
Spike Jonze
Director

Industries

E-commerce Platforms

Styles

HorizontalCinematic1970s

Techniques

Super 8 / 16mm
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