Chloé

May 2025

For the High Summer 2025 campaign, Chloé creative director Chemena Kamali and creative director Elodie David Touboul channel an effortless, sun-drenched aesthetic that defines the modern luxury fashion house. Enlisting the iconic Claudia Schiffer as the face of the collection, the campaign leans into a nostalgic yet polished femininity, masterfully captured through the lens of photographer David Sims. The visual narrative is built upon a foundation of editorial minimalism and cinematic storytelling, prioritizing a warm, hazy atmosphere that evokes the height of summer. Natural light plays a central role across every frame, utilizing high-key lighting to emphasize delicate textures—from intricate lace and ruffled eyelet blouses to ornate jewelry and woven accessories. The deliberate use of soft, diffuse illumination creates a dreamlike, ethereal quality that feels both timeless and grounded. With hair by Paul Hanlon and makeup by Lucia Pieroni, the styling remains intentionally relaxed, favoring a natural, lived-in beauty that complements the brand’s romantic sensibility. By juxtaposing candid, portrait-focused moments with carefully composed commercial lifestyle shots, the collection maintains a cohesive sense of ease. This project stands as a testament to the power of clean, high-fashion editorial work, where the interplay of light, shadow, and tactile detail invites the viewer into a sun-soaked world of pure, unadulterated luxury.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion