'High Summer' 2025 Ad Campaign 2025

Description

This black and white advertising campaign image for Chloé High Summer 2025 features model Claudia Schiffer relaxing in a fabric hammock outdoors. She is wearing a white sleeveless lace-trimmed tank top and light-colored trousers, her arms raised with hands resting behind her head. The composition is shot in a natural outdoor environment with foliage visible in the background and dappled sunlight filtering through leaves. The bold white Chloé logo is prominently overlaid across the lower portion of the frame. The campaign was styled under the creative direction of Chemena Kamali and Elodie David Touboul, with photography by David Sims, hair by Paul Hanlon, and makeup by Lucia Pieroni.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign