Chloé: Chloé Eau de Parfum Intense 2025
Brand
Date
Mar 2025
Description
Chloé presents the 2025 campaign for the Eau de Parfum Intense, featuring a clean, portrait-led aesthetic. The series highlights the fragrance's new visual identity, captured through a commercial lens that prioritizes minimalist framing and soft natural light. Photographer Zoë Ghertner leads the visual direction, working with models Amrit, Arizona Muse, He Cong, and Malika Louback. The production is supported by hair stylist Tamara McNaughton and makeup artist Christine Corbel, focusing on a refined look that aligns with the scent's updated packaging and burgundy ribbon detail.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Cream
Burgundy
Background
Clear Sky
Context
Advertising Campaign
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