Change the Ref’s project The Shotline is a minimalist video production aimed at public awareness. Developed by agency MullenLowe US and production house Edisen, the work relies on clean, stark graphic presentation to address its subject matter.
The piece centers on the use of monospaced typography set against a monochromatic background. As the narrative unfolds, it incorporates glitch effects and shifting audio waveforms to represent voices, utilizing sound design as a core narrative driver throughout the commercial format.
