Change the Ref: Save Us from the USA
Brand
Date
Jul 2024
Description
Change the Ref’s project, 'Save Us from the USA,' is an advocacy film focused on raising awareness for child mortality and gun violence. The work relies on a stark, monochromatic aesthetic to deliver its message, utilizing a documentary-style approach. The creative direction, led by Atlantic New York, Stream, and Tough Guy, employs vintage film aesthetics to frame a series of solemn portraits. The film uses cinematic pacing and a 16mm-inspired visual texture to present its data-driven narrative.
Style
Documentary, Vertical, Cinematic, Desaturated
Techniques
Super 8 / 16mm
Industries
Background
Textured Backdrop
Context
Brand Film / Corporate Video
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