Change the Ref’s project, 'Save Us from the USA,' is an advocacy film focused on raising awareness for child mortality and gun violence. The work relies on a stark, monochromatic aesthetic to deliver its message, utilizing a documentary-style approach.
The creative direction, led by Atlantic New York, Stream, and Tough Guy, employs vintage film aesthetics to frame a series of solemn portraits. The film uses cinematic pacing and a 16mm-inspired visual texture to present its data-driven narrative.
