Change the Ref The Shotline 2024

About

This minimalist video project titled The Shotline was created by MullenLowe US and Edisen for the brand Change the Ref. The piece opens with clean, black monospaced typewriter text on a stark white background, posing questions about gun violence and giving a voice to victims. As the narrative progresses, audio waveforms dynamically shift and glitch across the screen, simulating voices recreated through technology. The stark composition relies entirely on typography, sound design, and stark graphic presentation to deliver its message.