Change the Ref The New Recruits - Case Film 2023

Description

The New Recruits case film created for Change the Ref by Energy BBDO features archival and documentary footage addressing gun violence statistics in the US. The video opens with a speaker at a podium flanked by American flags and candlelit pathways, then transitions to comparative split-screen footage contrasting military and school incidents. Bold yellow graphic text boxes highlight comparative fatality numbers from 2001 to 2020. The project concludes with messaging about military recruiting office tactics used to raise awareness on gun control.