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ProjectThe Lost Class: DAVID
Change the Ref The Lost Class: DAVID 2023
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This video from Change the Ref titled The Lost Class: DAVID opens with stark white title cards centered on a solid black background. The text introduces David Keene, former president of the National Rifle Association, and sets the stage for an event on June 4, 2021, in Las Vegas, NV. The minimalist typographic sequence transitions to a wide shot of a speaker at a podium in front of a large banner reading Class of 2021. Produced with contributions from Hungry Man US, No6, Leo Burnett Chicago, and Beacon Street Studios, the piece delivers a powerful documentary-style message.