Logo
  • Home
  • ·Media
  • ·Save Us from the USA Campaign Video by Change the Ref

Change the Ref Save Us from the USA 2024

About

This black and white advocacy video sequence features solemn portraits of various children looking directly into the camera. The portraits are styled with vintage film aesthetics, including textured backgrounds and subtle grain. Text cards appear between the portraits to highlight statistics regarding child mortality and gun violence. The poignant pacing and stark monochromatic grading emphasize the emotional weight of the message.

Brand

Change the Ref

Project

Change the Ref Save Us from the USA 2024

Keywords

child portrait videochild portraitportrait videochildren looking at camerachildrenchild

Credits

Atlantic New York
Agency / Creative
Stream
Agency / Creative
Tough Guy
Agency / Creative

Styles

DocumentaryVerticalCinematicDesaturated

Techniques

Super 8 / 16mm

Industries

Public Awareness

Background

Textured Backdrop

Context

Brand Film / Corporate Video
Similar media
Close-up portrait of a young man wearing a white t-shirt inside a dimly lit school hallway with pixelated text overlay.
Portrait by Ari Marcopoulos of a young person in a dark t-shirt holding a black submachine gun indoors.
Black and white four-panel portrait grid of four diverse adults against a plain studio background.
Monochrome portrait of a child with long blonde hair resting chin on hands, captured by Lime Agency in Sydney.
Close-up black and white portrait of a young girl resting her chin on her hand against a seamless white background
Profile portrait of a person with a shaved head wearing a dark tank top in profile view against a dimly lit blue-toned background.
Black and white portrait of a man wearing a sweatshirt against a plain white background by Ari Marcopoulos
Close-up portrait of a young person with wet skin and damp dark hair framing the face by photographer Sean Izzard
Portrait of a Black man seated on a stool wearing a white t-shirt and light-colored jeans against a white backdrop.
Close-up portrait of two people posing together with a dark textured background styled by Gena Tuso
Close-up portrait of a model with hair tied back against a plain white background in a soft-focus motion style
Close-up monochrome portrait of a Black woman looking directly at the camera against a plain white background.
Portrait of a woman wearing a hoodie and carrying a black handbag against a background covered in handwritten text.
Close-up portrait of a young child in a blue ribbed top resting her head on a man's shoulder