Change the Ref NRA Children's Museum 2023

About

An aerial video shot from directly above displays a large parking lot where 52 yellow school buses are arranged in the precise shape of an assault rifle. Each bus roof features text indicating US cities and dates of school shootings. The composition relies on a stark, top-down perspective to convey a powerful public awareness message. The video was created for Change the Ref under the NRA Children's Museum project with production by Hungry Man US, No6, Tusk Strategies, and Ogilvy UK.