Logo
  • Home
  • ·Media
  • ·New Recruits Change the Ref awareness campaign video
Brand
Change the Ref
ProjectNew Recruits

Change the Ref New Recruits 2023

Associated creatives

Energy BBDO
Energy BBDOAgency / Creative
Energy BBDO
Energy BBDOProduction
Human Music
Human MusicMusic / Sound

Tags

awareness campaign videocampaign videoawareness campaignvideostorefront displaymilitary postersman speakingman

Description

This video piece captures the New Recruits awareness campaign by Change the Ref, produced with Energy BBDO and Human Music. The footage features individuals walking past a storefront with graphic military-themed recruitment posters bearing messages about children and war. A man with a grey beard speaks directly to the camera about gun violence and the safety of children, holding informational pamphlets. The visual style combines street-level documentary footage with candid interviews against an urban storefront backdrop.