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Chandigarh Café: Brand Identity

Date

Jul 2022

Description

Chandigarh Café’s brand identity project establishes a contemporary visual language for the hospitality space, leaning into an earthy, clean aesthetic. The identity features bold, geometric typography and a saturated color palette of deep greens, terracotta, and soft pinks to define its physical and digital presence. Graphic designer Dennis focuses on structured, minimalist layouts across print collateral, including menus and business cards, while the restaurant interior design emphasizes warm, natural light and organic materials like ashlar stone, marble, and woven cane. Photography by Alba Giné captures the space’s geometric interior architecture and lifestyle elements, utilizing natural light to highlight textural contrasts. The project extends this visual system into motion graphics, employing precise typographic animations to reinforce the brand's identity.

Style

Horizontal, Clean, Commercial

Techniques

Natural light

Industries
Context

Advertising Campaign

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