Challenger: Tree
Brand
Date
Dec 2024
Description
Challenger explores the concept of long-term financial planning through the lens of a stop-motion animated commercial. The film, titled Tree, utilizes a distinct papercraft aesthetic to construct a surreal orchard, where paper-based figures navigate a landscape of orchard trees and floating financial data. The project features animation work from Fin Design + Effects, supported by creative direction from 303 MullenLowe. By blending tactile textures with atmospheric lighting, the spot leans into a grounded, cinematic visual language that departs from traditional finance industry imagery.
Style
Horizontal, Cinematic, Earthy, Tactile
Techniques
Animation, VFX / visual effects
Industries
Color
Beige
Crimson
Charcoal
Background
3D Rendered Scene
Context
TVC / TV Commercial
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