Challenger
Balloon
Brand
ProjectBalloon
Date
Dec 2024
Description
Challenger enters the financial services space with 'Balloon,' an animated commercial that translates the complexities of retirement planning into a tactile visual narrative. The piece centers on a dimensional paper city, utilizing paper art and stop-motion techniques to build a world where intricate paper architecture and figures emerge from a base of newspaper. Produced by agency 303 Lowe, the project relies on a distinct cinematic aesthetic to ground its abstract narrative. Fin Design + Effects managed the production and post-production, employing VFX to animate the paper elements as they rise and take flight.
Style
Artistic, Horizontal, Cinematic, Retro
Techniques
Animation, Paper Art, VFX / visual effects
Industries
Investment & Wealth
Color
Beige
Jet Black
Context
TVC / TV Commercial
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