Brunello Cucinelli

Sep 2025

The Fall-Winter 2025 campaign for Brunello Cucinelli presents a series of high-fashion portraits that bridge classic luxury tailoring with atmospheric, cinematic production. Captured by photographer Daniel Archer, the collection leans into a palette of earthy tones and muted desaturated hues, emphasizing the intricate textures of knitwear, velvet, and tailored wool through refined chiaroscuro lighting. The project features models Juhyung Kang, Mariam de Vinzelle, Mary Ukech, and Ollie Edwards positioned within grand, historic estates and vaulted stone corridors, as well as controlled studio environments. With fashion styling by Michela Buratti, the campaign highlights the tactile quality of the materials, from heavy herringbone and tweed to sequins and faux fur, often set against the backdrop of monumental stone architecture. Supporting the aesthetic vision, set designer Léonard Bougault, hair stylist Werner Amort, and makeup artist Fabiana Clavario contribute to a moody and polished visual language. Executive production by Camilla Tisi completes the campaign’s rigorous focus on scale and technical detail.

Editorial, Vertical, Moody

Luxury Fashion Houses

Advertising Campaign