Casablanca

Sep 2023

Casablanca’s For The Peace Fall 2023 campaign is a masterclass in globalist storytelling, masterfully bridging the gap between high-fashion editorial and cinematic documentary. Under the discerning vision of creative director Charaf Tajar, the campaign leans into a travel-centric narrative that effortlessly juxtaposes the opulence of luxury fashion with the grit of reality. Photographer Remi Ferrantes captures these scenes with a distinct natural light aesthetic, utilizing both cinematic framing and a fish-eye perspective to ground the vibrant, graphic-heavy collections within lush, unexpected environments. From the refined interior of a private aircraft to the sun-drenched urban bustle of a city street and the structured, utilitarian backdrop of a military tarmac, the imagery thrives on high-energy contrast. The styling, curated by Helena Tejedor with intricate hair and makeup by Remah Jammoul and Rida Morida, emphasizes rich textures—velvet, crochet, and mosaic-like beadwork—that pop against the golden hour glow. Art directed by Maya Chantout and brought to life through the precise work of set designer Hanady Medlej, every frame feels deliberate, balancing the romanticism of floral arches with the stark geometry of architecture. It is an ambitious project that cements the brand's commitment to visual world-building, where editorial minimalism meets the complex, layered reality of modern luxury fashion houses through bold, live-action techniques.

Lifestyle, Editorial, Editorial, Cinematic, Cinematic, Cinematic, Cinematic

Natural light, Natural light, Natural light, Natural light

Luxury Fashion Houses, Luxury Fashion Houses, Luxury Fashion Houses, Fashion, Fashion, Fashion, Fashion