Cartier
Panthère de Cartier
Brand
ProjectPanthère de Cartier
Date
Sep 2025
Description
Cartier introduces a campaign for the Panthère de Cartier collection, captured by photographer Amanda Charchian. The imagery features model Penelope Ternes, highlighting the intricate gold and diamond panther jewellery against tropical botanical motifs. The production team includes fashion stylist James Valeri, hair stylist Odile Gilbert, and makeup artist Anthony Preel. Set designers Anna Sbiera and Jefferson Fouquet created a distinct atmosphere using large palm fronds and soft backdrops, employing clean compositions and natural light to focus on the metallic reflections of the pieces.
Style
Vertical, Commercial, Clean, Warm
Techniques
Natural light
Industries
Jewellery
Color
Jet Black
Gold
Context
Advertising Campaign
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