Cartier
A Winter Tale
Brand
ProjectA Winter Tale
Date
Feb 2025
Description
Cartier presents A Winter Tale, an animated brand film that follows a leopard cub navigating a nocturnal, snowy urban landscape. The narrative traces a trail of glowing red sparks through city streets, culminating in a sequence set before a boutique storefront. Produced by All Of Us Here, the project utilizes a cinematic 3D render and CGI approach to build its atmosphere. The visual execution leans into geometric detailing and deliberate lighting to ground the animated elements within the environment.
Style
Horizontal, Cinematic, Geometric
Techniques
Animation, 3D render / CGI
Industries
Luxury Fashion Houses
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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