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BrandCarter+Co
ProjectBrand Identity
Three Carter+Co brand identity documents featuring real estate listings shown against a dark surface

Carter+Co Brand Identity 2022

Associated creatives

Mast
MastGraphic Design

Tags

brand identity cardsbrand identityidentity cards Carter+Co brandCarter+Co

Description

Three printed brand identity cards for Carter+Co are arranged side by side on a dark flat surface. Each card features a photographic image at the top, quarter listing labels, a circular graphic icon, and the Carter+Co wordmark in clean sans-serif typography at the bottom. The first card features a white background with an interior laboratory space photo. The second card uses a black background displaying a modern building exterior. The third card features a muted green background with a conference room interior view. The composition is presented from a direct overhead angle with even, neutral lighting.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Real Estate Platforms

Color

Pure White (30%)
Jet Black (30%)
Sage (30%)

Context

Brand Film / Corporate Video