Brand
ProjectBrand Identity

Carter+Co Brand Identity 2022
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Description
Three printed brand identity cards for Carter+Co are arranged side by side on a dark flat surface. Each card features a photographic image at the top, quarter listing labels, a circular graphic icon, and the Carter+Co wordmark in clean sans-serif typography at the bottom. The first card features a white background with an interior laboratory space photo. The second card uses a black background displaying a modern building exterior. The third card features a muted green background with a conference room interior view. The composition is presented from a direct overhead angle with even, neutral lighting.