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Carlsberg The Fare Game 2025

About

This commercial video project titled The Fare Game for Carlsberg features documentary-style footage of taxi drivers and football fans. The scenes capture interview segments outdoors near white taxi cabs, driving shots, and vibrant crowd gatherings in urban settings. Natural lighting enhances the realistic atmosphere of the promotional spot. The narrative explores the global connection between taxi drivers and football culture.

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Background

Street

Context

Advertising Campaign
Brand Film / Corporate Video