Capella: Jamal
Brand
Date
Dec 2024
Description
This commercial spot for Capella, titled 'Jamal,' centers on a professional working on a laptop within a subway train car. The film integrates digital interface graphics across the frame to visualize data metrics and university information against the backdrop of the transit environment. Developed as a B2B technology project, the film employs live-action technique and grainy, polished aesthetics. Post production and visual effects were handled by Fin Design + Effects, who executed the technical overlays throughout the sequence.
Style
Horizontal, Commercial, Grainy, Polished
Techniques
VFX / visual effects
Industries
Color
Camel
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
Associated creatives
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