Capella: Colleen
Brand
Date
Dec 2024
Description
This commercial campaign for Capella University highlights the day-to-day environment of medical professionals. The project, titled 'Colleen,' centers on a nurse navigating a hospital, capturing her interactions with colleagues and her attention to patient care. Executed as a live-action production, the work utilizes natural lighting to maintain a clean, clinical aesthetic throughout the healthcare setting. The film focuses on the human elements of the profession, framing the routine movements of staff within a warm, grounded visual tone.
Style
Horizontal, Commercial, Warm, Clean
Industries
Color
Navy
Beige
Background
Medical Clinic
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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