Calvin Klein: Denim Fit Guide

Sep 2025

The Calvin Klein Denim Fit Guide serves as an editorial exploration of garment construction and silhouette. Shot in monochrome, the campaign utilizes a clean, minimalist studio aesthetic to emphasize the tactile qualities of denim and the precision of its fit. The imagery relies on soft directional lighting and chiaroscuro techniques to highlight fabric textures and physical form, maintaining a focus on structural details. Photographer Sarah Blais captures a series of dynamic portraits that prioritize form and movement. The project features art direction by Hollie Pollak and fashion styling by Katelyn Gray, while movement direction by Ash Rucker adds a sculptural element to the poses. Hair and makeup by Diego Da Silva and Kristi Matamoros round out the refined, analogue-inspired look.

Editorial, Vertical, Monochrome, Clean

Analogue / film

Grey Seamless

Advertising Campaign