Calvin Klein
Denim Fit Guide
Sep 2025
The Calvin Klein Denim Fit Guide is a minimalist fashion campaign that highlights the essential silhouettes and garment construction of the brand's classic denim line. Captured in a high-contrast monochrome palette, the series focuses on the tactile nature of the fabric and the precision of the fit through a stripped-back, studio-based lens. Photographed by Sarah Blais, the project leans into an editorial aesthetic defined by clean, directional lighting and a consistent grey-and-white seamless backdrop. The visual narrative is shaped by the art direction of Hollie Pollak and the styling of Katelyn Gray, who emphasize sculptural forms and natural movement. With movement direction by Ash Rucker, the images capture a deliberate, grounded quality that centers on the relationship between the apparel and the body.
Editorial, Vertical, Monochrome, Clean
Analogue / film
High Street Fashion
Grey Seamless
Advertising Campaign
