Brand
ProjectDenim Fit Guide

Calvin Klein Denim Fit Guide 2025
Associated creatives
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Description
A black and white campaign image for the Calvin Klein Denim Fit Guide project features a shirtless man crouching in denim jeans against a neutral studio backdrop. The subject is captured from a low angle, looking back over his shoulder while posing in light wash denim trousers. The lighting is soft and directional, highlighting the contours of the body and the texture of the fabric. The composition emphasises clean minimalism and form, set against a seamless grey background.

