Calvin Klein Denim Fit Guide 2025

Description

A black and white campaign image for the Calvin Klein Denim Fit Guide project features a shirtless man crouching in denim jeans against a neutral studio backdrop. The subject is captured from a low angle, looking back over his shoulder while posing in light wash denim trousers. The lighting is soft and directional, highlighting the contours of the body and the texture of the fabric. The composition emphasises clean minimalism and form, set against a seamless grey background.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign