Brand
ProjectDenim Fit Guide

Calvin Klein Denim Fit Guide 2025
Associated creatives
Tags
Description
This black-and-white campaign image for Calvin Klein's Denim Fit Guide was photographed by Sarah Blais with fashion styling by Katelyn Gray and art direction by Hollie Pollak. The shot features a topless man viewed from behind, wearing denim jeans that are partially lowered to reveal the waistband and a branded leather patch. The minimalist studio lighting emphasizes the texture of the denim and the muscular definition of the subject. Hair styling was handled by Diego Da Silva, makeup by Kristi Matamoros, and movement direction by Ash Rucker.
Style
Editorial, Horizontal, Monochrome, Clean
Techniques
Analogue / film, Low-key / chiaroscuro
Industries
High Street Fashion
Color
Medium Grey (100%)
Background
Grey Seamless
Context
Advertising Campaign

