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BrandCallen-Lorde
ProjectBrand Identity
Four outdoor advertising posters mounted on a dark wall featuring typographic messaging and portraits with rainbow light effects.

Callen-Lorde Brand Identity 2024

Associated creatives

Marina Veziko
Marina VezikoGraphic Design
Wedge
WedgeGraphic Design
Whitman Emorson
Whitman EmorsonGraphic Design
POPOLA
POPOLAGraphic Design
McCarthy
McCarthyGraphic Design
Mother Design
Mother DesignGraphic Design

Tags

advertising posterspostersoutdoor advertisingbrand identitytypographic postersportrait posters

Description

Four rectangular advertising posters are mounted in a horizontal row on a dark, weathered exterior wall. The posters alternate between solid black panels featuring bold white typography and green panels displaying portraits of individuals with colorful rainbow light projections across their faces. The typographic posters read 'WHATEVER YOUR STORY' and 'WHOEVER YOU LOVE', while the portrait posters read 'MORE THAN ALL RIGHT'. The display is part of the brand identity project for Callen-Lorde.

Style

Horizontal, Commercial, Clean

Industries

Public Awareness

Color

Jet Black (50%)
Forest Green (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)