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Black man in a heavily embellished red and gold garment posing dramatically against a dark background with white typography spelling FUNCTION.

Callen-Lorde Brand Identity 2024

About

A striking visual from the Brand Identity project for Callen-Lorde features a Black man posing dynamically against a dark, low-key background. He wears an ornate, heavily embellished red and gold patterned garment with glitter effects sparkling across the fabric. Large, bold white typography reading FUNCTION is overlaid across the central frame. The lighting is directional and moody, accentuating the rich textures of the costume and the dramatic tilt of the subject's head.

Brand

Callen-Lorde

Project

Callen-Lorde Brand Identity 2024

Keywords

black man posingblack manman posingembellished garmentred and gold garmentred garmentgold garment

Credits

Marina Veziko
Graphic Design
Wedge
Graphic Design
Whitman Emorson
Graphic Design
POPOLA
Graphic Design
McCarthy
Graphic Design

Styles

HorizontalCinematicMoodyGritty

Techniques

Low-key / chiaroscuro

Background

Black Seamless

Context

Advertising Campaign
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