Brand
ProjectBrand Identity

Callen-Lorde Brand Identity 2024
Associated creatives
Tags
Description
A striking visual from the Brand Identity project for Callen-Lorde features a Black man posing dynamically against a dark, low-key background. He wears an ornate, heavily embellished red and gold patterned garment with glitter effects sparkling across the fabric. Large, bold white typography reading FUNCTION is overlaid across the central frame. The lighting is directional and moody, accentuating the rich textures of the costume and the dramatic tilt of the subject's head.