Logo
  • Home
  • ·Media
  • ·Callen-Lorde Brand Identity Functional Portrait
BrandCallen-Lorde
ProjectBrand Identity
Black man in a heavily embellished red and gold garment posing dramatically against a dark background with white typography spelling FUNCTION.

Callen-Lorde Brand Identity 2024

Associated creatives

Marina Veziko
Marina VezikoGraphic Design
Wedge
WedgeGraphic Design
Whitman Emorson
Whitman EmorsonGraphic Design
POPOLA
POPOLAGraphic Design
McCarthy
McCarthyGraphic Design
Mother Design
Mother DesignGraphic Design

Tags

black man posingblack manman posingembellished garmentred and gold garmentred garmentgold garment

Description

A striking visual from the Brand Identity project for Callen-Lorde features a Black man posing dynamically against a dark, low-key background. He wears an ornate, heavily embellished red and gold patterned garment with glitter effects sparkling across the fabric. Large, bold white typography reading FUNCTION is overlaid across the central frame. The lighting is directional and moody, accentuating the rich textures of the costume and the dramatic tilt of the subject's head.

Style

Horizontal, Cinematic, Moody, Gritty

Techniques

Low-key / chiaroscuro

Color

Burgundy (50%)
Burnt Orange (50%)

Background

Black Seamless

Context

Advertising Campaign