FUNCTION

Oct 2023

The brand identity for FUNCTION establishes a versatile visual language that bridges print, apparel, and digital applications. Designed by Whitman Emorson with photography by Kirk Lisaj, the system leans into high-contrast color blocking—utilizing orange, red, and black—against a predominantly dark, textured backdrop. Technical executions such as screen printing, emboss and deboss detailing, and clean typography define the project's print collateral, including event posters and editorial prints. These graphic elements are balanced by moody, low-key editorial photography featuring dynamic talent, which translates across both physical retail displays and a modern digital interface system.

Clean, Vertical, Commercial

Advertising Campaign