FUNCTION: Brand Identity
Brand
Date
Oct 2023
Description
The brand identity for FUNCTION, developed by Whitman Emorson, establishes a versatile visual language across print, digital, and apparel. The project employs high-contrast colour blocking in orange, red, and black, anchored by clean, bold typography and experimental layouts. Photography by Kirk Lisaj captures a range of media, from editorial portraits and street-level wheatpaste posters to sleek digital mobile interfaces. The system balances minimalist commercial application with artistic, graphic compositions, utilising textures like screen printing, emboss and deboss effects, and directional lighting to maintain a consistent, modern aesthetic across all platforms.
Style
Clean, Vertical, Commercial
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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