Callen-Lorde Brand Identity 2024

Description

This graphic design showcase features three printed mini guide booklets created for Callen-Lorde as part of their brand identity project. Each white booklet displays a distinct cover illustration featuring colorful abstract character shapes with smiling faces set against contrasting color blocks. The titles read Mini Guide For Parents, Mini Guide For Tweens, and Mini Guide For Caretakers respectively. The booklets are arranged diagonally against a solid light blue background.

Style

Horizontal, Commercial, Graphic

Techniques

Typography, Vector

Industries

Public Awareness

Color

Background

Solid Colour

Context

Advertising Campaign