Call Assist
(Start Rescue) June 22 TVC Version 2
Brand
Date
Jan 2025
Description
This stop-motion commercial for Start Rescue, produced by Call Assist in collaboration with AdSmart from Sky, follows a family of wooden peg figures as they navigate a miniature landscape. The narrative centers on a breakdown, using a red toy car and stylized sets to depict the service's assistance. The production leans into a retro aesthetic through tactile wooden textures and vibrant primary colors. By utilizing traditional stop-motion techniques and whimsical set design, the project creates a distinct visual rhythm within the insurance and finance category.
Style
Humorous, Horizontal, Cinematic, Warm, Retro
Techniques
Animation
Industries
Insurance
Color
Crimson
Pure White
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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