Call Assist: (Start Rescue) June 22 TVC Version 2
Brand
Date
Jan 2025
Description
This TV commercial for Start Rescue, produced by Call Assist in collaboration with AdSmart from Sky, utilizes traditional stop-motion techniques to depict a narrative centered on a family journey. The animation features handcrafted wooden peg characters navigating a miniature, stylized landscape that incorporates a red toy car, small bridges, and houses. The production leans into a whimsical aesthetic, characterized by vibrant primary colors and tactile wooden textures. By integrating retro-inspired design elements with a humorous sequence involving a vehicle breakdown, the project highlights the service through a distinct visual approach.
Style
Humorous, Horizontal, Cinematic, Warm, Retro
Techniques
Animation
Industries
Color
Crimson
Pure White
Jet Black
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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