Call Assist
(Start Rescue) June 22 TVC
Brand
Project(Start Rescue) June 22 TVC
Date
Jan 2025
Description
Call Assist launched a campaign for their June 2022 TVC, utilizing a stop-motion animation approach to convey the brand's rescue services. The narrative features miniature wooden toy figures and a small red car, incorporating retro aesthetics and live-action techniques to build the scene. The production, developed by AdSmart from Sky, centers on a sequence where a toy rescue vehicle assists the broken-down family car. The work leans into a humorous visual tone, placing the stylized wooden elements against a simple blue sky backdrop.
Style
Humorous, Horizontal, Commercial, Retro
Techniques
Animation
Industries
Insurance
Color
Scarlet
Pure White
Olive
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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