Call Assist: (Start Rescue) June 22 TVC
Brand
Date
Jan 2025
Description
Call Assist launched a campaign in June 2022 featuring a stop-motion animation spot for the insurance and finance sector. The film centres on miniature wooden peg figures and a toy rescue vehicle to illustrate roadside assistance, blending traditional craft with modern messaging. The execution relies on live-action techniques and a retro aesthetic to build its narrative, with AdSmart from Sky leading the creative development for the project.
Style
Humorous, Horizontal, Commercial, Retro
Techniques
Animation
Industries
Color
Scarlet
Pure White
Olive
Background
Set-dressed
Context
TVC / TV Commercial
Associated creatives
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