Call Assist (Start Rescue) June 22 TVC Version 2 2025

Description

This stop-motion animated commercial video for Start Rescue, created by Call Assist in collaboration with AdSmart from Sky, features handcrafted wooden peg figures representing family characters embarking on a journey in a red toy car. Set against a stylized miniature backdrop with miniature houses, a red bridge, and small trees, the animation employs vibrant primary colors and tactile wooden textures. As the car breaks down, smoke billows from the hood, leading to a humorous moment with the characters. The production utilizes traditional stop-motion techniques combined with whimsical set design.